The month's figure: Italian wine in Latin America, September 2026
Every month we close a new cut of the import records. These are the three figures on Italian wine in Latin America with the September 2026 cut.
By VS-Trade Research · The month's figure
Mexico
Value is down 15.0% (January–September 2026 against the same months of 2025). There are 89 importers and the ten largest account for 79%. Of the 26 wineries above US$ 200,000 in 2025, 16 come in through a single importer.
Ecuador
Value is down 21.2% (January–September 2026 against the same months of 2025). There are 26 importers and the ten largest account for 91%. Of the 4 wineries above US$ 200,000 in 2025, 4 come in through a single importer.
Colombia
Value is up 5.1% (January–August 2026 against the same months of 2025). There are 48 importers and the ten largest account for 86%. Of the 7 wineries above US$ 200,000 in 2025, 5 come in through a single importer. September 2026 comes in with the Bogotá customs office only, 38% of this origin's value in September 2025: down 33.1% against the same office a year earlier.
The four markets
According to our analysis, which cross-checks several foreign-trade sources in each country:
| Country | 2025 value | Importers | Wineries | 2026 vs. same months of 2025 | Ten largest importers | Wineries above US$ 200,000 with a single importer |
|---|---|---|---|---|---|---|
| Mexico | US$ 69.8 M | 89 | 109 | −15.0% (January–September) | 78.8% | 16 / 26 |
| Dominican Republic | US$ 6.4 M | 37 | 83 | +5.8% (January–September) | 92.3% | 5 / 6 |
| Colombia | US$ 10.2 M | 48 | 115 | +5.1% (January–August) * | 86.1% | 5 / 7 |
| Ecuador | US$ 11.3 M | 26 | 31 | −21.2% (January–September) | 90.9% | 4 / 4 |
* Colombia: September 2026 comes in with the Bogotá customs office only, 38% of this origin's value in September 2025: down 33.1% against the same office a year earlier.
How far the data goes
Data runs through September 2026 in Mexico, the Dominican Republic, Ecuador and Peru, and August in Colombia; in Mexico and Ecuador, every week.
How we measure it
Values are declared invoice values at import, at each shipment's incoterm. Each importer and each winery is grouped by its tax ID or, when there is none, by its normalised name. Changes compare the same months of 2025 and 2026. Whatever comes in through a consolidator without naming the winery is not attributed to any. Details in our methodology.