New importer
Buys Italian wine for the first time: an account nobody has yet.
Latest monthly release: August 2026
Which importers buy Italian wine at your price and don't buy from you yet.
VS·Trade Radar is not a report: it is a monthly list of named opportunities. In Mexico, the Dominican Republic, Colombia and Ecuador, according to our analysis, which cross-checks several foreign-trade sources, it tells you which importer started buying, which one stopped, which one switched to another Italian winery and which ones buy at your price and don't buy from you yet, with volume and invoice price. It is never sold to the importers it covers.
- 15 places at the launch price
- Never sold to importers in the destination country
- Secure card payment
- Your free radar: your own figures and three importers who don't buy from you
Example: one winery's channels in Mexico
5 importers
| Importer | 2025 (US$) | 2026 (US$) |
|---|---|---|
| Importer 1 | 0.2 M | 0.1 M |
| Importer 2 | < 0.1 M | < 0.1 M |
| Importer 3 | < 0.1 M | < 0.1 M |
| Importer 4 | < 0.1 M | < 0.1 M |
| Importer 5 | < 0.1 M | < 0.1 M |
| Total | 0.3 M | 0.2 M |
Real example with names omitted and figures rounded, in millions of US dollars. Source: our analysis, which cross-checks several foreign-trade sources; details in the methodology. Each value is the one declared for the operation, at the incoterm stated: for Italian wine, 87 % of the value is declared EXW, FOB or FCA, terms that exclude freight and insurance. 2026 covers January to August.
59,318Wine import entries analysed in Mexico
277Mexican importers identified
913Wineries of origin, from 37 countries
20Months covered, from January 2025 to August 2026
The radar's alerts.
Each release compares the month with the previous one and tells you what changed, ranked by what matters to you: first whatever names your winery, your accounts and the importers you follow.
Stopped buying
Used to buy and hasn't for months: the slot is open.
Switched winery
An importer moved from one winery to another of similar size: it is reviewing suppliers right now.
A competitor enters your account
One of your importers started buying from another winery, with enough volume to change the split.
A relationship cooling off
Bought this year but hasn't reordered from you in over six months: call before you lose it.
Buy at your price, not from you
Importers with wines in your price band who are not your customers, ranked by the measured likelihood that they open a new supplier.
What your panel looks like.
Real data from the August 2026 release for a winery from Italy that sells in several of these countries (the median one, not the largest). Names are hidden here; in your panel, they are shown.
Your opportunity: 64 importers buying at your price who don't buy from you
20 already bring in Italian wine; 44 bring in nothing from Italy yet and buy wine at your price from other origins: the door to open new markets, including where you don't sell today.
| Destination | Your importers | With Italian wine | Without Italian wine |
|---|---|---|---|
| Mexico | 5 | 12 | 16 |
| Dominican Rep. | — | 0 | 12 |
| Colombia | 1 | 4 | 10 |
| Ecuador | 1 | 4 | 6 |
This month's alerts
What changed in Mexico in the August 2026 release, in wine from Italy:
- New importer: 2
- Stopped buying: 6
- Switched winery: 1
- Relationship cooling off: 4
- Leaving the origin: 3
- New competitor: 1
- Open account: 4
Your importer's portfolio, from the inside
One of your importers in Mexico works with 10 other wineries from Italy. Their weight in what it buys:
What else each importer brings in: spirits
Of the 83 importers of Italian wine in Mexico, 47 also bring in spirits: US$ 60.4 M in 2025. Each importer's profile shows how much, what type and from whom, so you know whether your importer lives on wine or carries it as a side line.
The importer in the portfolio above: US$ 4k of spirits in 2025 (liqueurs 65%, brandy 31%); it is mainly a wine importer.
See it with your winery
Get in for free with your e-mail and your tax ID: your real figures, shipment by shipment, and your opportunity in the four destinations with three importers per group by name.
What you get at each step
| Demo · free, 14 days | Trial · US$ 999, 30 days | Annual | |
|---|---|---|---|
| Your figures, shipment by shipment | ✓ latest release | ✓ this month and the previous one | ✓ since 2024 |
| Your opportunity (with and without wine from your country) | 3 names per group | ✓ all, by name | ✓ |
| Who makes the buying decision, and their business contact | — | ✓ | ✓ |
| Each importer's portfolio, and alerts | figures without names | ✓ | ✓ |
| What else each importer brings in (spirits) | — | ✓ | ✓ |
| The four destinations | ✓ | ✓ | ✓ |
| History and Excel/CSV download | — | — | ✓ |
The trial moves to the annual plan on day 30, with what you paid deducted, unless you cancel before from the panel.
Everything your export team needs, every month.
A new release every month, with what changed since the previous one flagged.
The full record
Which importer bought from which winery, with volume, price per litre and declared incoterm, operation by operation.
| Italian winery | 2025 (US$) | Importers |
|---|---|---|
| Cantine Riunite e CIV | 18.3 M | 1 |
| Davide Campari Milano N.V. | 4.5 M | 1 |
| Gavioli Antica Cantina S.R.L. | 2.6 M | 1 |
| Capetta I.vi.p, S.P.A. | 2.5 M | 1 |
| Dalle Grandi Botti S.R.L. | 2.3 M | 1 |
The five Italian wineries with the highest value imported into Mexico in 2025, and how many Mexican importers each one had. 116 wineries traded in 2025, grouped by tax ID: the same winery appears under several spellings.
Price per litre
Each winery compared with its direct competitors, and the market's monthly series.
Italy enters Mexico at US$ 3.93 per litre on average; the market as a whole, at US$ 3.85.
New importers
Those buying Italian wine this year who weren't a year ago.
+25
Bought Italian wine between January and August 2026 and hadn't in the same months of 2025. Another 24 have no purchases in this window.
Who pays for transport
The declared incoterm tells you where the winery's responsibility ends.
66.8 % of relationships are closed EXW
Wineries invoicing FOB account for 12.2 % of relationships and 58.6 % of the value.
Online, Excel and CSV
The report reads online and is laid out to print or save as PDF in one click, and the same data comes in Excel and CSV so your team can match it against your own numbers without retyping.
And every month, read from your winery.
The record is the same for everyone. What follows is built from your tax ID and only you see it: it is what changes from one release to the next.
Your monthly brief
What your importers bought in the month just in, how much of it was yours, and which other winery entered that account for the first time. A summary reaches you in the release e-mail.
Each line says how much of what that importer bought has an identified winery: «didn't buy from you» is only stated when it can be seen.
Who to write to, with the measured likelihood
For the wine you choose, the importers already buying in that price band who don't buy from you, ranked by how likely they are to open a new supplier.
39.8 % versus 5.9 %
An importer working with eight or more wineries opens another one within the following six months 39.8 % of the time; one buying from a single winery that opened none in half a year, 5.9 %. Measured on 2,569 observations of the record itself, not estimated.
Your list, with follow-up
Mark who you are targeting and where you stand with each one. Every release shows which winery that importer opened since you started following it, and the day the record sees its first purchase from yours, it tells you.
Your list and notes are yours: no other subscriber sees them.
Try it with your country of origin.
The importers are real and the figures are for full-year 2025 in Mexico. The names of the wineries from second place down are part of the record.
What is a new relationship worth to you?
The calculator starts from what the record measures, not from a favourable case: a new relationship between a Mexican importer and an Italian winery moves, in its first year, a median of US$ 16,740 (93 relationships measured). One in four exceeds US$ 61,898 and one in ten US$ 115,277. Move your own figures. The annual subscription at the launch price costs US$ 9,999.
—
over the annual cost of the subscription
Revenue for the year—
Annual cost of the subscriptionUS$ 9,999
Difference—
Included: the same panel in the Dominican Republic, Colombia and Ecuador
The subscription opens 4 destinations: who imports wine from Italy, which winery they buy from and since when, with a monthly release and your winery's panel in each one. One price, no surcharge per destination.
US$ 6.4 MItalian wine imported by the Dominican Republic in 2025 · 37 importers · 83 wineries identified · latest release: August 2026
US$ 10.2 MItalian wine imported by Colombia in 2025 · 48 importers · 115 wineries identified · latest release: July 2026
US$ 11.3 MItalian wine imported by Ecuador in 2025 · 21 importers · 21 wineries identified · latest release: July 2026
38 + 49 + 20Importers named with their company name in each destination's latest release, on top of the 133 in Mexico
According to our analysis, which cross-checks several foreign-trade sources for each country, by FOB value. In the Dominican Republic and Colombia the supplier is named in the source itself; in Ecuador it is not, and the winery is attributed from the shipper's e-mail, the brand and the address (the Ecuador record starts in 2025). Verified decision-maker contacts, tax screening and tariff data are currently available for Mexico; in the other destinations the panel brings the record and the shipment ledger.
Pricing
The first 15 subscriptions to this report keep the launch price for as long as they are not interrupted. From the sixteenth on, the price is US$ 1,490 a month or US$ 14,900 a year.
Wine · Mexico, Dominican Republic, Colombia and Ecuador · launch place
999 US$ · 30-day trial
Annual plan: US$ 9,999 · your price stays fixed for as long as you keep the subscription.
Current and previous month · no history or download · deducted from the annual plan
See your winery's data first, for free. Get in straight away with
your winery's e-mail and see your own accounts and shipments inside the product, to check them against
your books.
The trial opens the current and previous month (your brief, your accounts,
your target list and the shipments) without the history or the download. Cancel before day 30 and
nothing more is charged. If you continue, what you paid is deducted from the annual plan and everything
opens up.
The annual plan includes the history since 2024 and the full download. If we
stop publishing within the committed deadlines, we refund the pro-rata share of the remaining months.
- 4 destinations for the same price. Mexico, the Dominican Republic, Colombia and Ecuador, each with its monthly release, your accounts and your target list. No surcharge per destination.
- Never in the hands of those who buy from you. The record is not sold to importers, distributors, agents or chains that import into Mexico, the Dominican Republic, Colombia or Ecuador, nor to their subsidiaries.
- 133 importers named with their company name and volume (88 with their supplying winery) in the release window (2025 and 2026 to date). Private individuals are never named.
- Which winery each one buys from, and since when. In 2025 the winery is identified for 77 of the 125 importers that bought, and 28 work with more than one.
- Who started and who stopped buying: 49 arrivals and absences in the first 8 months of 2026, around 6 a month.
- The shipment ledger: each entry with its date, brand, litres, price per bottle and incoterm; 4,987 in the release window, plus the new month's in every release.
- Your winery's monthly brief, your target list with the measured likelihood that each importer opens a supplier, and an alert on the first purchase from your winery.
- Declared incoterm for each relationship: who pays for transport and up to where.
- Price per litre of each competitor, and the market's monthly series.
- With the annual plan, the history since 2024 and the full download, with a new release every month.
- Printable online report, plus Excel and CSV, and direct support from the person who builds the record.
Encrypted card payment. Invoice issued by VS-Trade Intelligence Limited, English company 17200549.
Your importers are never contacted and you never appear as a customer in any communication.
Access opens the same day you pay.
Frequently asked questions
Who is this record not sold to?
To anyone who buys wine in the countries it covers: Mexico, the Dominican Republic, Colombia and Ecuador. It is not sold to importers, distributors, agents or chains that import into any of them, nor to their subsidiaries.
It is not just a clause: before opening any account we check the tax ID and the e-mail domain against the importers identified in the four countries. If they appear, we don't sell.
How many places are there at the launch price?
15 for this report, and they are taken by the annual subscription, not by the trial. Each report comes with its own launch places, so the wine ones are not used up by another niche.
Whoever takes one keeps the annual plan at US$ 9,999 for as long as the subscription is not interrupted. From the sixteenth on, the price is US$ 14,900 a year.
Whoever takes the first place will be this report's first customer.
How long until the first release, and how fresh is the data?
Access opens as soon as payment is confirmed. With the annual plan you get the history since 2024 from that moment; after that, one release a month.
The data is not from yesterday, and it is worth knowing before you pay. Import records arrive week by week, ten to fifteen days after each week closes. The monthly release waits for the whole month, because every figure that is compared with another comes from it.
The latest release published is August 2026. If what you need is to know what happened yesterday, this is not for you, and it is better to say so now.
Where does this data come from?
From our analysis, which cross-checks several foreign-trade sources of public origin, regulatory and labelling registers, licensed commercial databases, and what companies publish about themselves.
Nothing comes from inside your company or your importers, and none of them is contacted.
How is it different from the databases I already know?
It is not the only service with this information: several companies sell wine trade data, and one of them is probably one of the sources of this record.
The difference is the work that comes after. A directory tells you who exists; the radar tells you who moved, with company names consolidated and the month's change flagged.
What if the figures don't match mine?
They should be close. It is worth knowing in advance why they won't be identical:
- It is the invoice value declared by the importer, at the incoterm of each operation. In Mexico, 87 % of the value of Italian wine is declared EXW, FOB or FCA, without freight or insurance: comparable with your own invoicing for that share.
- The date is the clearance date in the destination country, not your invoice date, and the amount is converted at that day's official exchange rate.
- Part of it cannot be attributed. When a declaration groups several suppliers or comes through a consolidator without naming the winery, it is not assigned to anyone. That is why your total may come out below the real one.
If something doesn't add up, tell us: fixing it is more useful than being right. And you can check it before paying: get in at no cost with your winery's e-mail and VAT number (Partita IVA), and see your own figures, shipment by shipment, inside the product.
What does the record not include?
Who your importer resells to, and at what price. That leg is not recorded anywhere, nor in these sources, and it is not sold. We say so up front so you don't find out after paying.
How is VAT handled?
The invoice is issued by a UK company, so it is issued without VAT. If your company is in the European Union, you account for the VAT yourself under the reverse charge mechanism, as with any service bought from outside the Union.
To issue it we need your company name and your VAT number (VAT number (Partita IVA)). If your finance department needs any additional detail on the invoice, we add it before charging: write to [email protected].
Can I pay by bank transfer, with an invoice?
Yes. The annual subscription can be paid by bank transfer. The invoice is issued by VS-Trade Intelligence Limited and sent before payment: write to [email protected].
Who builds the record?
Sebastián Alfonso, data analyst. The project started several months ago as his own work, cross-checking trade records, and is delivered as a boutique service: few clients, direct support, and the product improving with what each one points out.
The offer is aimed at the first companies in each market on purpose: a product like this is refined with whoever has the problem for real and knows what to ask.
It is invoiced by VS-Trade Intelligence Limited, a company registered in England and Wales under number 17200549, verifiable at Companies House. And to be candid: no subscription to this report has been sold yet.
The August release is out.
There are places left at the launch price. Whoever comes in at that price keeps it for as long as they keep the subscription.