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perfumes and toilet waters

Perfume importers in Mexico, the Dominican Republic and Colombia: who buys, from whom and how much

Perfume importers in Mexico, the Dominican Republic and Colombia: who buys, from whom and how much

US$ 612.8 M of perfumes and toilet waters entered Mexico, the Dominican Republic and Colombia in 2025, through 523 importers. 33 of them buy from three or more suppliers with none above 60%: they already work with several suppliers at once.

By VS-Trade Research · Market analysis

Perfume importers: the 3 markets in figures

According to our analysis, which cross-checks several foreign-trade sources in each country:

Country2025 valueImportersNamed suppliersMulti-brand importersTop-10 share2026 vs. same months of 2025
MexicoUS$ 526.2 M3565162171.7%+6.5% (January–September)
Dominican RepublicUS$ 19.8 M79120591.0%+0.2% (January–June)
ColombiaUS$ 66.8 M88163780.7%+11.0% (January–June)

Mexico is the largest market. The most concentrated is the Dominican Republic: there the ten largest importers account for 91.0% of the value.

Perfume importers in Mexico

US$ 526.2 M of perfumes and toilet waters entered Mexico in 2025. It was bought by 356 incorporated importers from 516 suppliers named on the invoice. 21 of those importers are multi-brand: three or more suppliers, none above 60%. The ten largest account for 71.7% of the value and the largest for 18.8%.

Main origins: France (35.3%), Spain (25.3%), Italy (15.4%), United States (9.0%). In January–September 2026 the value is up 6.5% on the same months of 2025, and 23 new importers appear (US$ 50,000 or more in 2026 and nothing in 2025).

Perfume importers in the Dominican Republic

US$ 19.8 M of perfumes and toilet waters entered the Dominican Republic in 2025. It was bought by 79 incorporated importers from 120 suppliers named on the invoice. 5 of those importers are multi-brand: three or more suppliers, none above 60%. The ten largest account for 91.0% of the value and the largest for 52.3%.

Main origins: Colombia (52.5%), Spain (14.6%), United States (8.6%), France (8.4%). In January–June 2026 the value is up 0.2% on the same months of 2025.

Perfume importers in Colombia

US$ 66.8 M of perfumes and toilet waters entered Colombia in 2025. It was bought by 88 incorporated importers from 163 suppliers named on the invoice. 7 of those importers are multi-brand: three or more suppliers, none above 60%. The ten largest account for 80.7% of the value and the largest for 19.5%.

Main origins: Brazil (27.3%), France (16.4%), Spain (15.9%), Italy (12.6%). In January–June 2026 the value is up 11.0% on the same months of 2025, and 1 new importers appear (US$ 50,000 or more in 2026 and nothing in 2025).

Channel. In this heading, a large share of 2025 value is imported by the manufacturer's own subsidiaries or by single-supplier exclusive importers (3303: 54% of value). The report flags them separately: they are not an open channel for a new supplier.

What a supplier should look at

  1. Which multi-brand importers buy my product, at a price close to mine, and don't buy from me? That is the list of possible channels in each country.
  2. Which other suppliers does my importer buy from, and at what price? That tells you how much of its portfolio is yours.
  3. Who bought in 2025 and has not bought again in 2026?

What the perfumes and toilet waters report includes

From this data we build a report per sector: the importers of your product with name and volume, which suppliers they buy from and at what price, who started buying in 2026 and who has not bought again, and where we already know who makes the buying decision. It costs US$ 1,490, one-off, delivered within 5 business days in PDF and Excel. You can order it online; first, see the index of catalogue headings.

Frequently asked questions

How many perfume importers are there in Mexico?

In 2025 we identified 356 incorporated importers of perfumes and toilet waters in Mexico, buying US$ 526.2 M. In the Dominican Republic, 79. In Colombia, 88.

Where does Mexico import perfumes and toilet waters from?

By 2025 value, the top origins were France (35.3%), Spain (25.3%), Italy (15.4%).

How are perfumes and toilet waters imports doing in 2026?

Mexico: +6.5% (January–September). Dominican Republic: +0.2% (January–June). Colombia: +11.0% (January–June). Compared with the same months of 2025.

What does the perfumes and toilet waters report include and how much does it cost?

The importers with name and volume, their suppliers and prices, who started and stopped buying in 2026, and the buying contacts we have identified. US$ 1,490, one-off, delivered within 5 business days in PDF and Excel.

More analysis in this sector

How we measure it

Harmonized System heading 3303. Values are declared invoice values at import, at each shipment's incoterm. In Mexico only definitive imports count. Importers are companies: individuals are neither counted nor published. Multi-brand: three or more suppliers in 2025, the largest at 60% or less, with no declared link to the importer. Changes compare the same months of 2025 and 2026, up to the latest month available in each country. Details in our methodology.

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VS-Trade Research — VS-Trade Intelligence. Foreign-trade analysis in Latin America, company by company. Reach the desk at [email protected].