VS·Trade Blog
wrist-watches and pocket-watches

Watch importers in Mexico, the Dominican Republic and Colombia: who buys, from whom and how much

Watch importers in Mexico, the Dominican Republic and Colombia: who buys, from whom and how much

US$ 470.0 M of wrist-watches and pocket-watches entered Mexico, the Dominican Republic and Colombia in 2025, through 878 importers. 63 of them buy from three or more suppliers with none above 60%: they already work with several suppliers at once.

By VS-Trade Research · Market analysis

Watch importers: the 3 markets in figures

According to our analysis, which cross-checks several foreign-trade sources in each country:

Country2025 valueImportersNamed suppliersMulti-brand importersTop-10 share2026 vs. same months of 2025
MexicoUS$ 394.4 M3615202680.7%+10.5% (January–September)
Dominican RepublicUS$ 12.0 M188206993.0%+11.5% (January–June)
ColombiaUS$ 63.6 M3293792881.8%+30.2% (January–June)

Mexico is the largest market. The most concentrated is the Dominican Republic: there the ten largest importers account for 93.0% of the value.

Watch importers in Mexico

US$ 394.4 M of wrist-watches and pocket-watches entered Mexico in 2025. It was bought by 361 incorporated importers from 520 suppliers named on the invoice. 26 of those importers are multi-brand: three or more suppliers, none above 60%. The ten largest account for 80.7% of the value and the largest for 19.2%.

Main origins: Switzerland (71.1%), China (16.5%), Japan (8.9%), Thailand (1.9%). In January–September 2026 the value is up 10.5% on the same months of 2025, and 4 new importers appear (US$ 50,000 or more in 2026 and nothing in 2025).

Watch importers in the Dominican Republic

US$ 12.0 M of wrist-watches and pocket-watches entered the Dominican Republic in 2025. It was bought by 188 incorporated importers from 206 suppliers named on the invoice. 9 of those importers are multi-brand: three or more suppliers, none above 60%. The ten largest account for 93.0% of the value and the largest for 57.1%.

Main origins: Switzerland (82.3%), China (15.4%), United States (2.0%), Vietnam (0.1%). In January–June 2026 the value is up 11.5% on the same months of 2025, and 2 new importers appear (US$ 50,000 or more in 2026 and nothing in 2025).

Watch importers in Colombia

US$ 63.6 M of wrist-watches and pocket-watches entered Colombia in 2025. It was bought by 329 incorporated importers from 379 suppliers named on the invoice. 28 of those importers are multi-brand: three or more suppliers, none above 60%. The ten largest account for 81.8% of the value and the largest for 25.5%.

Main origins: Switzerland (57.3%), China (28.5%), Japan (10.7%), United States (1.0%). In January–June 2026 the value is up 30.2% on the same months of 2025.

Channel. In this heading, a large share of 2025 value is imported by the manufacturer's own subsidiaries or by single-supplier exclusive importers (9102: 67% of value). The report flags them separately: they are not an open channel for a new supplier.

What a supplier should look at

  1. Which multi-brand importers buy my product, at a price close to mine, and don't buy from me? That is the list of possible channels in each country.
  2. Which other suppliers does my importer buy from, and at what price? That tells you how much of its portfolio is yours.
  3. Who bought in 2025 and has not bought again in 2026?

What the wrist-watches and pocket-watches report includes

From this data we build a report per sector: the importers of your product with name and volume, which suppliers they buy from and at what price, who started buying in 2026 and who has not bought again, and where we already know who makes the buying decision. It costs US$ 1,490, one-off, delivered within 5 business days in PDF and Excel. You can order it online; first, see the index of catalogue headings.

Frequently asked questions

How many watch importers are there in Mexico?

In 2025 we identified 361 incorporated importers of wrist-watches and pocket-watches in Mexico, buying US$ 394.4 M. In the Dominican Republic, 188. In Colombia, 329.

Where does Mexico import wrist-watches and pocket-watches from?

By 2025 value, the top origins were Switzerland (71.1%), China (16.5%), Japan (8.9%).

How are wrist-watches and pocket-watches imports doing in 2026?

Mexico: +10.5% (January–September). Dominican Republic: +11.5% (January–June). Colombia: +30.2% (January–June). Compared with the same months of 2025.

What does the wrist-watches and pocket-watches report include and how much does it cost?

The importers with name and volume, their suppliers and prices, who started and stopped buying in 2026, and the buying contacts we have identified. US$ 1,490, one-off, delivered within 5 business days in PDF and Excel.

More analysis in this sector

How we measure it

Harmonized System heading 9102. Values are declared invoice values at import, at each shipment's incoterm. In Mexico only definitive imports count. Importers are companies: individuals are neither counted nor published. Multi-brand: three or more suppliers in 2025, the largest at 60% or less, with no declared link to the importer. Changes compare the same months of 2025 and 2026, up to the latest month available in each country. Details in our methodology.

Keep reading

Do you export wrist-watches and pocket-watches to these markets?

Order your sector's annual report online: card payment, instant email confirmation and delivery within 5 business days.

Order my sector's report →
VS-Trade Research — VS-Trade Intelligence. Foreign-trade analysis in Latin America, company by company. Reach the desk at [email protected].